Getresponse is one of the more interesting products of its kind, in that it provides email marketing, landing pages, e-commerce, sales funnels and webinars all under one roof. There are a couple of improvements that could be made to its interface — particularly where landing pages are concerned — but overall, the product is good value for money, and packed with strong online marketing features.
What is Getresponse?
Getresponse is an email marketing app that allows you to:
create a mailing list and capture data onto it
send emails to the subscribers on your mailing list
automate your emails to subscribers via use of ‘autoresponders’
view and analyse statistics related to your email campaigns – open rate, click through, forwards etc.
However, in recent years, the focus of Getresponse has been greatly shifted: the product now targets more “all-in-one” e-commerce and marketing solutions, not just email marketing tools.
Accordingly, in addition to email marketing, Getresponse now also provides e-commerce features, webinar hosting, landing pages and automated sales funnels.
Getresponse recently launched new features, including conversion channels and webinar hosting, aiming to make it more of a “all-in-one” marketing platform
Getresponse has been in business since 1998, and according to the company, more than 350,000 individuals and businesses have now used the platform for e-mail activities. Although this user base is not as large as that of some other email marketing tools (especially Mailchimp), it is large enough to convince people that the company has established a good reputation and is unlikely to disappear soon.
There are four Getresponse plans:
Basic — starting at $15 per month to send an unlimited number of emails to up to 1,000 subscribers
Plus — starting at $49 per month for up to 1,000 subscribers
Professional — starting at $99 per month for up to 1,000 subscribers
Max — negotiable.
As you add more subscribers to your list, the costs increase. At the top end of the scale, you can expect to pay $450, $499 or $580 per month to use Getresponse with a list containing 100,000 subscribers on the ‘Basic’, ‘Plus’ and ‘Professional’ plans (respectively).
Regarding the “Max” plan, the exact price depends on demand and the size of the list-if you are interested in this plan, you need to contact Getresponse to arrange a demo, discuss your needs and negotiate the price. If you pay for the service for 12 or 24 months in advance (18% and 30% respectively), you can get a large discount. In addition to the paid plan, a 30-day free trial is also available, which you can access through this link.
Key differences between plans
All the Getresponse plans cover the email marketing basics you might expect — core features include:
the ability to import, grow and host a subscriber list
a selection of themes to use for your e-newsletters
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation options
social sharing tools
There are a number of differences between the ‘Basic’, ‘Plus” and ‘Professional’ plans, but for me the key ones are below:
Automation builder — arguably Getresponse’s standout feature, the automation builder (which allows you to build complex autoresponder sequences based on user behaviour) is available on the ‘Plus’ plan or higher (you can create 5 automations on the plus plan; or an unlimited number on the other plans).
Conversion funnels — you get access to more automated sales funnels as you go up the pricing ladder.
Webinars — this functionality is not available at all on the ‘Basic’ plan and the number of webinar attendees is capped for the ‘Plus’, ‘Professional’ and ‘Enterprise’ plans at 100, 300 and 500 respectively.
Team management — you can only have one user account on the ‘Basic’ plan; by contrast you get 3 on ‘Plus’, 5 on ‘Professional’ and 10 on ‘Enterprise.’
E-commerce – the abandoned order recovery feature is only available on the ‘Plus’ plan or higher.
I will discuss all these features in more depth during the review process.
How does Getresponse pricing compare to that of its competitors?
So long as you are happy to use one of the entry-level ‘Basic’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, particularly if you have a reasonably large number of email addresses on your database.
At the entry level database end of things, Getresponse’s pricing is fairly competitive — you can host a database containing up to 1,000 email addresses for $15 a month with Getresponse, compared to $29 per month on Aweber and Campaign Monitor. The pricing for Mailchimp’s broadly comparable ‘Standard’ plan is $14.99 per month, but you don’t get as many features for this.
As you go up the pricing ladder, Getresponse remains competitively priced.
If you have a contact list containing between 9,000 and 10,000 records, hosting it on the ‘Basic’ Getresponse plan costs $65 per month.
This works out:
$4 per month cheaper than Aweber
$24 per month cheaper than Campaign Monitor
$34 per month cheaper than Mailchimp (Standard Plan)
Some other things to be aware of on the competitor pricing front:
Some competing providers — notably Mailchimp and Aweber — offer free accounts for users with a small number of records (but these do not offer the full range of features that you get on a paid plan).
Some solutions (Mailchimp again being a prime example) charge you to host both subscribed and unsubscribed contacts, which can become a significant hidden cost. Getresponse only charges you for your active subscribers.
If you are prepared to pay upfront for 1 or 2 years, you can avail of substantial discounts with Getresponse that other competitors don’t yet provide.
So the bottom line is that Getresponse stacks up well against competitors in the pricing department.
But what about features?
Key Getresponse features
Compared to other email marketing tools, Getresponse comes with a very large feature set-even in its entry-level plan. Getresponse can not only provide all the key content you want from an email marketing platform (list hosting, templates, autoresponders, analytics, etc.), but as mentioned above, it has recently expanded its feature set to make it a one-stop Marketing and e-commerce solutions. The question is whether this will make the product a masterpiece of all industries, rather than any master. Let us delve into its key functions to find out.
Autoresponders are e-newsletters that are sent to your subscribers at intervals of your choosing.
For example, you can set them up so that
immediately after somebody signs up to your mailing list, they receive a welcome message from your business
a week later they could receive a discount offer for some of your products or services
three weeks later they could receive an encouragement to follow you on social media.
And so on.
Getresponse’s auto responder function is a key selling point-this product provides some of the most comprehensive auto responder functions. You can send time-based messages or action-based messages; time-based options include periods such as the examples above, and action-based messages can be triggered by user actions or information, such as:
subscriptions to particular lists
changes in contact preferences
completed transactions / goals
changes in user data
Marketing automation tools
In addition to basic the ‘drip’ style autoresponders mentioned above, Getresponse provides a more sophisticated option for sequencing emails automatically. This is called ‘Marketing Automation,’ and is available on ‘Plus’ plans or higher.
This feature allows you to create automation workflows using a drag and drop builder — you basically set up an ‘automation flowchart’ that instructs Getresponse what to do if a user opens a particular offer, clicks on a certain link etc.
The functionality on offer here goes far beyond what’s traditionally been available from autoresponders, and allows you to create a user journey that can be customised to the nth degree.
For a quick visual overview of how all this works, I’d suggest taking a look at Getresponse’s video walkthrough of its marketing automation features, below.
Getresponse email templates
The situation with regard to email templates in Getresponse is a little bit in flux.
This is because a new version of the Getresponse email creator is currently being rolled out, and accordingly, there are two sets of templates available — one for the old email creator, and one for the new, ‘BETA’ version.
In terms of quality, the new templates are much better than the old ones. There are around 100 available — less than some competing email marketing solutions (notably Aweber, which offers around 700) — but they are varied in nature and the designs are very contemporary (and tweakable).
The email templates are grouped into a few categories focussed around core goals (promoting, educating, selling etc.).
As for the ‘old’ templates, there is a bigger range of them available — over 500 — and they are presented in industry-based categories — but to be honest, I’d probably avoid them. This is chiefly because they’re prone to appearing incorrectly in the latest version of Gmail for mobile devices.
If you do end up using an older template, make sure you test it extensively on Gmail for mobile devices before using it on your email campaign.
Responsive email designs
Both the new and old Getresponse templates are responsive, meaning they adjust themselves automatically to suit the device that an e-newsletter is being viewed on — mobile, tablet, desktop computer etc. A preview function is available to see how your newsletter will appear on each.
However as discussed above, the older templates are a bit glitchy in this regard on the Gmail mobile app.
Getresponse offers a good range of analytics and reporting options. You get all the basics of course — open rate, click-through, unsubscribe rates and so on — but in addition to that, there are some very nifty reporting features that are worth a particular mention, namely:
‘one-click segmentation‘: the option to identify people who did not engage with an e-newsletter you sent and put them in a segment of subscribers which you can then email again with a different version of the e-newsletter
‘metrics over time‘: you can find out exactly when most of your subscribers take action on your emails, and time your future mailouts based on this information
‘email ROI‘: by adding some tracking code to your post-sales page on your site, you can find out how effectively (or not!) your email campaigns are driving sales, and work out your return on investment in email marketing.
per-user information — you can click on one of your subscribers and see where they signed up from, where they’re located and which emails they’ve opened in the past.
e-newsletter performance comparison — you can compare the performance of two e-newsletters side-by-side really easily.
Mailchimp and Aweber offer some similar reporting functionality — particularly around sales tracking — but Getresponse’s reporting tool is definitely one of most fully-featured out there.
Landing page creator
Online advertising campaigns that make use of landing pages will usually generate far more leads if, rather than simply directing people to an information-packed website, they point users to attractive ‘squeeze pages’ containing clear information and a clean, well-designed data capture form.
Getresponse offers something very useful in this regard that many of its competitors don’t: a landing page creator (and one that’s mobile-friendly too).
Not only can it be used to build squeeze pages, but you can test the conversion rate of these pages against each other in real time, and roll out the best performing one. This can have a massively positive effect on the number of leads you capture and improve the reach of your email campaign.
Similar products often require you to make use of a third-party landing page creating tool like Unbounce or Instapage to attain this sort of functionality. (Mailchimp recently introduced some landing page functionality, but it is yet to become as sophisticated at Getresponse’s).
Crucially, Getresponse’s landing functionality is available on all plans. Given that leading landing page tools Unbounce and Instapage cost a minimum of $80 and $199 per month respectively, there are considerable savings to be made here.
The landing pages you create can be hooked up to a wide range of analytics tools and cookies, such as Google Analytics, Google Tag Manager, Kissmetrics and your Facebook pixel.
There are a couple of problems with the landing page creator however that need to be flagged up.
First, the interface is not particularly intuitive — in fact, it’s pretty clunky.
Second, you’ll usually need to create separate versions of your landing pages for desktop and mobile. In some ways, this is a good thing, as it lets you hide bits of your landing page that you don’t want mobile users to see. But doing so involves a rather fiddly process.
And finally, although you can use analytics cookies on your Getresponse landing page, for example via the Facebook pixel, it’s impossible to do so in a GDPR-compliant way. In order to meet the EU’s GDPR requirements on cookies (and some US data protection laws), you need to give users a clear mechanism to opt in or out of cookie use. So in essence, many Getresponse users (especially EU ones) will end up breaking the law if they add their Facebook pixel to a Getresponse landing page. This is far from ideal and it’s a situation that Getresponse should address urgently.
So the landing page is potentially great feature — but it is let down a bit by the interface and particularly by the lack of a proper cookie consent banner.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are generally used as a lead-generation tactic — or indeed a revenue-generating feature — the idea of having your email database and your webinar tool under the same roof is very appealing.
The pricing is also very competitive too by comparison to established webinar solutions. For example, one of the leading webinar hosting services, Gotowebinar, charges $59 per month to host webinars with up to 100 participants. You can actually do the same — and a whole lot more — with Getresponse for $49 per month.
With regard to attendee limits, the Getresponse ‘Plus’ plan allows you to host a webinar with up to 100 participants; the ‘Professional’ plan’s cap is 300; and the ‘Enterprise’ plan’s cap is 500.
You can also buy webinars functionality as an add-on for the ‘Basic’ plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit.
Rather vaguely, however, Getresponse say that if you live in the North Americas, these add-ons ‘may not’ be available (so if you’re a ‘Basic’ plan user in North America, you’ll have to upgrade your whole account to avail of this functionality).
If I’m honest, because I’ve found some aspects of the Getresponse interface a little bit clunky in the past (especially landing pages), I wasn’t expecting that much from the webinars feature.
But I was pleasantly surprised: both the webinars interface and functionality are really excellent — and up there with any dedicated platform I’ve used in the past for online meetings or webinars.
A few Getresponse webinar features worth flagging up as being particularly useful are:
the fact that your attendees don’t need to install any software to attend the webinars
one-click record of your webinars
video sharing functionality (YouTube)
the option to upload Powerpoint presentations to Getresponse for use during a webinar
free online storage for playback files.
On the downside,
you can only run paid webinars (i.e., where viewers have to pay for access) on the ‘Professional’ plan or higher.
the 500 attendee limit is the absolute max — you can’t pay for an add-on to increase this limit.
the file storage limits for your recorded webinars aren’t hugely generous — you get 3 hours storage on the ‘Plus’ plan, 6 on ‘Professional’ and 10 on the ‘Enterprise’ plan. As is the case with the attendee cap, it seems as though there’s no way to increase this limit.
Despite these limits, webinar functionality is a very useful feature to have sitting in your e-marketing arsenal and its inclusion as a feature arguably gives Getresponse a very significant edge over its key competitors.
The fact that your email list is fully integrated with your webinar broadcasting tool shouldn’t be sniffed at, and the quality of this feature is very high.
Let’s look at another feature now that is also pretty unique to Getresponse: “conversion funnels.”
Another new feature recently introduced by Getresponse is ‘conversion funnels’ — and this represents quite a departure for the product.
This is because — to a degree — it turns Getresponse from being an email marketing platform into something that you can use to run an entire e-commerce business.
The idea behind this feature is that you can do the following things without ever leaving the Getresponse environment:
Create a product catalogue
Create and run Facebook ad campaigns
Create landing pages
Add subscribers to an autoresponder cycle
Drive users to sales pages (also created in Getresponse)
Take payment for products
Send abandoned cart emails if necessary
In other words — and as the feature name suggests — Getresponse aims to provide you with an easy means to create sales funnels without the need for any other apps at all being necessary. A wide range of templates is provided to help you with this.
You can access this feature on all plans — but you should note that the version available on the ‘Basic’ plan only allows you to create one funnel, and doesn’t permit you to make use of the abandoned cart recovery feature (which automatically emails people who added an item to their cart only to not complete their purchase).
If you like you can involve third party platforms with this feature — Shopify, Bigcommerce and Etsy can all be integrated.
As things stand, this feature is probably best suited towards ‘solopreneurs’ or small businesses who want an all-in-one option for creating all the assets they need to create a sales funnel, right up to converting subscribers into customers.
Merchants with large product catalogues extensive e-commerce requirements will still probably be better off using a dedicated e-commerce platform like Bigcommerce or Shopify for the actual selling part of the mix, however.
Apps and integrations
If you want to integrate Getresponse with another platform or tool, there are around 140 integrations to help you do so.
You can use these to hook Getresponse up to popular e-commerce solutions and content management systems, including Shopify and WordPress, as well as some CRM systems, like Capsule and Highrise.
There are quite a few useful Google integrations too — which allow you to import a Gmail contact list; add Google Analytics tags to an email campaign; and link your landing pages to Google Ads in a way that helps you better measure the effectiveness of your PPC campaigns.
Quite a lot of these integrations are ‘official’ Getresponse integrations which work out of the box — but you should note that many involve using a third-party tool like Zapier for the connection. (This can bring additional costs.)
The other way you can integrate Getresponse with another system — assuming you have the development skills — is by using its API (Application Programming Interface). This lets you send and receive data to and from Getresponse in whatever way suits your application.
The email deliverability rate — the percentage of e-newsletters sent that successfully reach your subscribers’ inboxes — is obviously an important thing to look at when choosing an email marketing tool.
Not all email marketing providers are that transparent about their deliverability rates; but Getresponse seems reasonably open about this, with this to say about it on their website:
At GetResponse we are frequently asked about the quality of our deliverability rate. Because deliverability depends on many factors, including the content of your messages, the deliverability rate could vary for each mailing. For all our customers collectively, however, we are proud to say our overall deliverability rate currently stands at 99%.
Obviously you are going to have to take the company’s word for this, but assuming it’s true, it’s a good deliverability rate and inspires confidence that the vast majority of emails you send in a Getresponse email campaign will reach their intended recipients.
Furthermore, Getresponse actually gives you the deliverability rate of each message on your email analytics — this is something I haven’t encountered on competing products’ metrics. A thumbs up for this.
Finally, Custom DKIM — an authentication technique designed to enhance security for the senders and receivers of email — is also available on all Getresponse plans. This can further improve deliverability.
Getresponse review: conclusion
All in all, Getresponse represents one of the more cost-effective ways to host and communicate with an email database — it’s priced competitively in its marketplace. It’s also one of the more interesting products of its kind, in that it provides email marketing, automation, landing pages, e-commerce, sales funnels and webinars all under one roof.
It’s hard to think of any competing email marketing solution that offers this ‘all round’ proposition, and its free trial length of 30 days is generous too.
I’ve been particularly impressed by Getresponse webinar functionality — it’s feature packed, and amazingly good value for what it is.
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